SPOTIFY
Smart Shuffle
Role: Creative Direction | Production

Spotify Smart Shuffle adds new songs to existing playlists, designed to introduce users to new content that complements their current mood.

The footage uses dynamic and stylised editing to create a vibrant, fast-paced atmosphere, emphasised with close-ups and a split-screen effect.

STANDARD BANK 
The Oscars

Role: Post Production | Colourist

A comedic advertisement for Standard Bank, styled as an Oscars acceptance speech, filled with over the top, melodramatic daydreams and use of makeshift props.

Messaging focuses on the talent "thanking" her accountants and her team for their support in her financial success - a direct connection with the values of the client, promoting the idea that the bank helps its clients "Move Forward" and celebrates their financial achievements.

SEXED.PL
Poland

Role: Post Production | Graphics

Founded by internationally acclaimed fashion model and celebrity Anja Rubik, sexed.pl is a Polish platform that breaks stereotypes, educates, and answers questions on several different topics - human rights, tolerance, love, sexuality, and safe sex.

With 13 million views monthly and over 10,000 questions answered, sexed.pl are advocates and activists the right to education and freedom of individuality.

HAMPTONS LIFE
Australia

Role: Creative Direction | Post Production | Graphics

Hamptons Life is a preventative healthcare solution for elderly Australians, helping them to understand their health and change lifestyle habits to prevent future illnesses.

The video promotes each feature and benefit including medical screens, bespoke diet and exercise plans, access to motivational resources and personal support, as well as access to information through their mobile app.

Mobicel
Desire Air
Role: Post Production | Graphics

A short, fast-paced advert for the Mobicel Desire Air smartphone. The split-screen shots highlight the phone's use in various daily lifestyle activities, emphasising the phone's features, slim design, OctaCore processor, and high-resolution cameras.

The quick cuts and energetic pace are designed to appeal to a young, active audience, concluding with the brand's logo and tagline, "Touch The World."

COMMBANK
Market Launch
Role: Post Production | Graphics

The majority of South Africa doesn't have access to formal banking. However, the country does have one of the highest mobile phone adoption rates in the world. By launching in local markets, Commonwealth Bank introduces a new, full banking experience, including a debit card, through a simple, paperless process via cellphone.

The creative acknowledges the millions of people without access to formal banking, highlighting the financial and time-related frustrations of daily cash transactions and transfers, ultimately solved by Commonwealth Banks' new mobile solution.

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