The narrative follows the “Golden Thread” concept, weaving together the experiences of three archetypes: the disco-glam Paradisco dancer; the laid-back Corona Sunsets surfer; and the high-energy Ultra tastemaker.
Using a match-cut editing technique, the video synchronises their preparation rituals—from applying glitter to zipping wetsuits —to visualise how diverse paths converge on a single shared emotion. The edit builds from quiet anticipation to a crescendo of fireworks and crowds, reinforcing the campaign tagline: “All Roads Lead To The Dance Floor”.
This project proves the ability to translate a creative pitch into a cohesive visual anthem that balances lifestyle storytelling with clear brand messaging.
Spotify Smart Shuffle adds new songs to existing playlists, designed to introduce users to new content that complements their current mood.
The footage uses dynamic and stylised editing to create a vibrant, fast-paced atmosphere, emphasised with close-ups and a split-screen effect.
Role: Post Production | Colourist
A comedic advertisement for Standard Bank, styled as an Oscars' acceptance speech, filled with over the top, melodramatic daydreams and use of makeshift props.
Messaging focuses on the talent “thanking” her accountants and her team for their support in her financial success — a direct connection with the values of the client, promoting the idea that the bank helps its clients “Move Forward” and celebrates their financial achievements.
Role: Post Production | Graphics
Founded by internationally acclaimed fashion model and celebrity Anja Rubik, sexed.pl is a Polish platform that breaks stereotypes, educates, and answers questions on several topics — human rights, tolerance, love, sexuality, and safe sex.
With 13 million views monthly and over 10,000 questions answered, sexed.pl are advocates and activists of the right to education and freedom of individuality.
Role: Creative Direction | Post Production | Graphics
Hamptons Life is a preventative healthcare solution for elderly Australians, helping them to understand their health and change lifestyle habits to prevent future illnesses.
The video promotes each feature and benefit including medical screens, bespoke diet and exercise plans, access to motivational resources and personal support, as well as access to information through their mobile app.
A short, fast-paced advert for the Mobicel Desire Air smartphone. The split-screen shots highlight the phone's use in various daily lifestyle activities, emphasising the phone's features, slim design, OctaCore processor, and high-resolution cameras.
The quick cuts and energetic pace are designed to appeal to a young, active audience, concluding with the brand's logo and tagline, “Touch The World.”
The majority of South Africa doesn't have access to formal banking. However, the country does have one of the highest mobile phone adoption rates in the world. By launching in local markets, Commonwealth Bank introduces a new, full banking experience, including a debit card, through a simple, paperless process via cellphone.
The creative acknowledges the millions of people without access to formal banking, highlighting the financial and time-related frustrations of daily cash transactions and transfers, ultimately solved by Commonwealth Banks' new mobile solution.
