Craft that connects.

I’ve spent more than a decade making videos that explain things, spark conversations, or get people moving - always jumping right into the work. I take charge from day one: coming up with ideas, writing them down, building the scripts and storyboards, then shaping raw clips into something tight and clear.
I’m good at breaking down tough tech stuff into stories people can easily understand - using clear examples instead of confusing jargon.
Whether it's working remotely with crews at Vidico, or in-house at Ginkgo Agency, I ran day-to-day output that drove more than R435 million in returns.
I’ve also learned what keeps an audience hooked. I make social media stuff stress-free, shaping clips that fit how folks swipe through TikTok, Insta or YouTube.
Curious by nature, I dive headfirst into fresh ideas. Tools like AI and Gemini? They’re just the next step, letting us build wild content we couldn’t dream up before.
At the core, I create stuff people actually connect with. My goal? Helping product teams tell stories - not just feature lists - so users get why it matters. Instead of focusing on what something does, we show how it helps. This way, they understand the bigger picture behind the tool.

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